So what are the three crucial things that every WSO should have? 1. The ability to list build, 2. Timing, 3. Buzz!
I’ve never really got inspired to buy any guides on running Warrior Special Offer’s (WSO’s) before, I’m not sure why but one did pique my
interest just last week when it was launched so I bought it! Actually I think the main reason was because Caliban Darklock did an interview that’s included in it was the main reason
Anyway it’s called WSO Cash Blueprint not a very inspiring title as Shane the creator readily admits!
Whilst the title isn’t inspiring the content most definitely IS!
Who will benefit from this course? I would say:
* those wanting to run WSO’s for the first time
* those running them now but not as effectively as they would like
* those who find the technical part of setting up WSO’s a challenge!
* those wanting to resurrect a WSO etc!
* even advanced WSO runners will get something out of this!
The content is delivered as a set of well organized videos that are no longer than around 15 minutes each and just seem to flow into one another.
The comprehensive course covers
Interviews with very successful WSO creators, including Caliban, Mark Hess, Brad Gosse, David Eisner, Mark Lyford and Rob Howard
Market Research – including a great little tip that was new to me
Product Creation – including the essential getting them on a list info and copy!
Product Setup - including getting people on email lists automatically
Non – WSO Setup – an optional part but highly effective to running a highly successful WSO.
Creating buzz – the do’s and don’ts before during and after
Launch – including timing
Bump Strategy – especially good advice for getting buyers on lists
Salvage – A bit of a twist ending.
At the moment its $17 and it will be going up after the initial launch price.
I highly recommend the course it’s done in a logical easy to follow way that anyone can use to help with their first WSO through to getting the best out of current promotions running and breathing life back into old ones.
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