Using QR Codes In Your Business

QR codes are the square barcodes that look more like an inkblot than a barcode. Even though the standard has existed for years, until recently it was really only used for tracking inventory in industrial applications. With the widespread adoption of smartphones with built-in cameras, however, they have moved into the mainstream. Let’s discuss several strategies for using these QR codes.

You can use QR codes for various things:

- Name tags & business cards

- Product specifications

- Automatically looking up an address on Google Maps

- Email newsletter signups

- {Paypal “Buy Now” links|Paypal order links|Paypal “Buy Now” buttons}

- Social media applications

- YouTube videos

The most common use of QR codes is to redirect people to a web page but that is really just the beginning. You can use them to fill in web forms, display your business address on a Google Map or even to automatically download a vCard into your smartphone’s address book.

Anywhere that people can scan them with their smartphone, such as ads, billboards or in-store signage, is a good place to use them.

In some businesses, QR codes can be used to replace printed materials. Realtors, for example, could put a QR code on the For Sale sign on a house they’re listing. When someone scans the code, it could take them to a web page with all the details of the house and even a video walkthrough.

Or conferences and trade shows could include a QR code on all attendees’ name tags. Instead of trading business cards back and forth, attendees could simply scan one another’s QR code and add them to their address book automatically.

If you’re forwarding people to a website with a QR code, it’s a good idea to use a redirect service of some sort. Once a QR code has been created, it can’t be changed – it will always point to the same URL.

By using a redirect service, you can change the ultimate destination by changing where the redirect ultimately goes.

Anywhere you display your contact information is also a good place to use a QR code. Once they scan the code, all your contact data can be automatically added to your customer’s address book.

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